D&AD

Having spent the first half of his career above the line, Jonny made the switch to online in 1999, helping WCRS launch their digital department and working on accounts such as BMW, Orange and The National Lottery. He then joined Agency.com as a Creative Director, building its nascent creative department while heading up the BT account and growing it into the network's largest piece of business.

From there he joined Archibald Ingall Stretton to launch their digital offering which quickly became its dominant creative product. After a spell at Ogilvy, Jonny was lured to Dare and is thoroughly enjoying himself working across the agency's accounts, including Vodafone, Sony and Sony Ericsson.

He's joined forces with D&AD to launch their Digital Student Workshops and has graciously accepted numerous awards along the way from the likes of BIMA, D&AD, Campaign, Revolution and The Webbys.

Overall the brief was clear but very open. There were some nuances in the client’s head that perhaps weren’t apparent on paper. On balance though, there was plenty of direction in the brief to give the students a clear steer of what eBay were looking for. There were some ideas that had potential but weren’t fully explored or developed, and there were five or so entries I’d have been happy to put my name to. The winning entries are worthy of any digital agency in London, and eBay would do well to explore the potential of realising those ideas to market eBay in the future. The best work showed a willingness to explore the potential of the digital medium – was it technically possible? Perhaps not yet, but in time it would be, so you can’t criticise an idea for being slightly ahead of its time. The best ideas also demonstrated an awareness of how to engage users online and create a viral effect across the web – after all, this is the Viral category.

Viral - eBay