The Juries
Tay Guan Hin -
JWT Singapore
Comments
The brief set was a bit general. But maybe it’s a good thing because there was room for exploration. The standard of work was very high; the level of thinking was strategically sound, the craft skills were amazing. Pretty original. The winning work approached the proposition differently, in an emotional way. The photography and illustrations were top notch.
Poster/Outdoor - PJ Smoothies
