The Juries
Simon Cheape -
PepsiCo
Simon grew up in Wellington, New Zealand. After completing a Commerce degree in Christchurch, he moved up to Auckland for a role as a Sales Representative. In 2005 he joined Pepsico as a Category Analyst and later moved into the marketing team. After a six-month trip through South America, he ended up in London, where he continues his career in the marketing team looking after PJ's. He now looks after Tropicana Smoothies.
Comments
The overall standard of work was fantastic. Lots of effort had gone into it. The winning work was really edgy, and met the brief well. It related to and engaged with the target consumer.
Poster/Outdoor - PJ Smoothies
