The Juries
Lorna Perrin -
French Connection
Lorna Perrin joined French Connection as Head of Public Relations in August 2005 and was instrumental in the creation of a single communications department, encompassing marketing, PR and corporate communications in July 2006.
Lorna is currently responsible for the PR and Marketing plans for French Connection, which are translated worldwide by a marketing network overseen by the UK office. Her main responsibility since joining French Connection has been to help the brand regain its fashion credentials while retaining the brand’s innovative approach to advertising and its creative execution. Her remit also includes re-engaging the youth customer base through advertising, PR and online activity (as well as), ensuring brand integrity in all communication channels.
Previously she was PR Manager for youth brands Topshop and Miss Selfridge within the Arcadia stable. Her roles at Arcadia included working on and implementing strategic PR plans, fashion events and launches, online activity as well as a variety of corporate projects. She was responsible for building the brands’ fashion credentials through PR activity, in support of the marketing plans. Prior to Arcadia, Lorna worked at other major heavyweight retailers Debenhams and M&S.
Lorna Perrin studied Fashion Marketing at Nottingham Trent University and achieved her Masters in Marketing in 2004.
Comments
There were some really good ideas – nothing mind-blowing and a lot off brief – but it was fascinating seeing and discussing the ideas. I was pleased with the overall award selection especially in terms of meeting the brand and the brief. The winning work was clever, on brief and simple in its fundamental idea.
Open Brief 1 - French Connection
