The Juries
Sophie Thomas -
Thomas.Matthews
Over the past 10 years, as a Director and Co-founder of thomas.matthews communication design agency, Sophie has led and delivered a vast array of award-winning print and exhibition projects across the world. Through her work and writing she has strived to practice the agency’s ‘ten ways design can fight climate change’ which are now seen globally as essential in guiding educating principles to sustainable design.
Sophie plays a vocal part in promoting sustainable thinking in design and is a Co-founder of the new social enterprise Three Trees Don’t Make a Forest, set up to offer inspiration and tools to the communication design industry. She also co-founded greengaged, a group that aims to create opportunities to help advance the design industry’s capacity to respond positively to key environmental challenges such as climate change.
Sophie is now a member of the Design Council Board of Trustees and has also been included in the 2008 Who’s Who Business Elite list and in Design Week’s Hot 50 in 2008 and 2009. She is an active mentor for up-and-coming designers and graduates who have an interest in sustainable design.
Comments
It was a good brief but quite a lot of design work has been done in those areas already – but this made it more of a challenge to the students, too. Overall the work was mixed, but on the better side. There was a lot to discuss. Personally I would want to see more research evidence. The winning work stood out for its simplicity, understanding of the brief and then re-writing it. The two winners showed very different approaches – one a simplistic campaign that got people to think about water again with a small action. This project has a lot of potential for growth. The other showed originality in research and idea, and came up with an interesting conclusion.
Product Design - Design Council
