The Juries
James Capp -
AKQA London
Jim joined AKQA as part of a creative team early in 2003, forming the foundation of AKQA’s Digital Advertising offering. Since then Jim has gone on to create award winning work for AKQA and its clients including Peperami, Axe, Coca-Cola, PG Tips and Yell.com.
Following a BA (Hons) in Graphic Design Jim moved to the Middle East with Saatchi & Saatchi as a Junior Art Director. He later joined Modem Media which took him back to London to create campaigns for Hewlett Packard, Persil and General Motors.
Comments
The brief was focused enough to produce specific executions yet broad enough to be interpreted into bigger thoughts. The overall standard was good and it was encouraging to see so many students understanding and having a passion for digital. The shortlist was excellent in quality of thought - it’s scarily reassuring that the future of the industry already have such a good grasp of an ever-changing discipline. The winning entry stood out from the rest in both thought and execution. The ‘tagging’ idea is a big thought that you could see revolutionising the way we access BBC content. The idea was useful, engaging and fun, hitting the brief in the face and delighting the judges with a well-informed, succinct and beautifully presented idea.
Interactive Design - BBC
